The term ‘Designer Object’ is truly oxymoronic, because it implies that other objects are not designed. All man made objects and processes are designed. Some are just designed badly. As Herbert Simon has told us anyone designs ‘who devises courses of action aimed at changing existing situations into preferred ones'.

I describe my work as Behavioural Design. It is not a specific design discipline characterised by an end result. Instead my favoured process is driven by people and their behaviour. This is because I believe truly innovative solutions are surprisingly relevant to the people they engage, not just a surprise claiming to be originals.

The objective of Behavioural Design is to look at how the lived environment impacts on people and then to use design to facilitate new behaviours and experiences. The solution to the problem may be a product, a service, or something else. It may involve a range of techniques and processes but the one constant is the behaviour of the person and the solution engendered by the design.

I am now experimenting with design that encourages environmentally friendly and socially responsible behaviour.