The brief was to re-brand the Science Museum and make it more accessible to a wider demographic and help people to recognize and understand the relevance of science in everyday life. To meet those challenges the Science Museum identified that the best context supermarket as it is universally used.
The result is a product range of collectable science experiments that are colour coded into Physics, Chemistry or Biology. The aim of the concept was to re-engage people with existing objects and to 'see the familiar with new eyes’. A tin can with the metal exposed was chosen as a container that could communicate the ubiquitous but basic underlying nature of scientific knowledge we depend on.
As you do the shopping at the supermarket you pick up components in a range of science experiments. The central product with the mystery components and instructions can then be bought at the checkout and made up as soon as you get home.